Patients with rheumatoid arthritis (RA) or psoriatic arthritis (PsA) see everyday things in very different ways because of their debilitating symptoms. The pain that comes from using a computer mouse can make it appear as an intimidating monster. Simply beginning the day with a flare-up of symptoms can make even the tiny task of turning off the alarm clock an epic battle.

This unbranded online video campaign illustrates the everyday struggle and fears of patients afflicted with RA and PsA, and gives them hope in finding some relief.

By utilizing an unbranded campaign that clicks users through to a branded website, we were able to simplify and streamline the message, while still delivering on a wonderful treatment for such a life altering condition.