Jornay PM is a new type of ADHD medication that was recently released. The medicine has a novel delayed release technology and is taken in the evening, rather than the morning, allowing patients to shine as soon as they rise.

For this award-winning project, I was the creative lead for the entire process. The process started with overall campaign concepting, followed by thorough qualitative and quantitative testing. Once the concept was selected, I art directed conducted a photo shoot to execute the creative. While the visuals were created, I, along with a small group of creatives I supervised, developed the wide array of assets for distribution. Working under the gun, and even with a tight budget the JORNAY PM Rising Star campaign was released early February to wide appraise.