Typically, migraines can be managed with daily medication, and a hope that it works. With new Product U (name used for testing and concepting) patients don’t need to take the pill before migraines start, they take it as they feel it happening. The new science, Product U is able to stop migraines in their tracks, and give patients even more sense of empowerment.

Concepting for Product U not only included a striking broadcast video spot, but also ideas for expanding the idea of patient empowerment into a strong social media and PR platform.